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Change Management defined
Change
management is the set of processes, tools and practices that are used
to manage the people side of a change. Change management is the bridge
between "implementing a solution" and an organization ultimately
realizing the benefits associated with the change. While change
management is sometimes considered the 'soft' side of the project,
research and numerous empirical examples show that effectively managing
the human side of change is repeatable and systematic.
Change management requires two perspectives - an individual perspective
(how people experience change) and an organizational perspective (how
groups can be managed through a change). For individuals to make a
change successfully - as characterized by Prosci's ADKAR model - they
need an Awareness of the need for change, Desire to participate and
support the change, Knowledge on how to change, the Ability to
implement the required skills and behaviors, and Reinforcement to
sustain the change.
Change management is the process of helping employees transition from
the current state to the future state (as defined by the change) in a
way that minimizes productivity loss, negative customer impact and
employee turnover, while at the same time maximizes the speed of
adoption and ultimate utilization of the change throughout the
organization. Tools like communication, sponsorship and coaching are
used to help employees make their own individual transition. Business
results are only achieved when employees are involved and participating
in the change. Change management is the final element of realizing
change effectively.
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